A Simple Guide to Choosing the Right Email Service Provider

Choosing an email marketing platform shouldn't start with “Which one is best?”

Because there isn't one best Email Service Provider.

There is only the one that works best for your business, your budget, your tech and what you actually need it to do.

This free Simple Guide will help you work that out — one chunk at a time.

If you've ever tried comparing MailerLite, Mailchimp, Kit, ActiveCampaign, Brevo, Klaviyo and Constant Contact, you'll know how quickly it becomes overwhelming.

One gives you thousands of subscribers for free. Another gives you fewer subscribers but more automation. One has landing pages. Another integrates beautifully with the tools you already use. And every website seems determined to tell you that their platform is obviously the best. 😂

This guide takes a different approach.

Instead of starting with the providers, we'll start with you.

You'll work out what you actually need your email system to do, including:

• the emails you want to send and automate
• how sophisticated your automations really need to be
• subscriber and sending limits
• forms and landing pages
• groups, tags, lists and segments
• integrations with the tools you already use
• what happens as your list grows
• the real cost of the plan you'll actually need
• how to test an ESP before committing to it
• 
  

We'll then look at some of the best-known options and, rather than declaring a winner, work out which types of businesses they're likely to suit.

You'll also find practical decision worksheets, examples from my own business setup and a final checklist to help you make your choice.

123 pages? Yep.

Because I don't believe a free guide should simply tell you what you need to do and then hide the useful how behind a paywall.

It's free. It's practical. And by the end, you should be in a much better position to choose an email platform you can actually live with.